Our story

It started
with Mum.

Numerology was part of our family long before it became By Numbers.

Mum used the numbers to help her children, stepchildren and grandchildren understand one another. Growing up, they gave us a way to talk about our different strengths, needs and rhythms.

I’ve taken many different paths through work, relationships and life abroad. Numerology has helped me see how those experiences connect with who I am. That clarity has given me the conviction to choose my next step with less overthinking and more trust in myself.

George Founder, By Numbers

Mum and me.

A close-up of our playing cards, with George’s childhood photograph on the backs, arranged on an oak table — A family game of cards.

The idea, over a game of cards

Something we could share.

One day, Mum and I were playing cards together and talking about a business idea: what if we could share the kind of personal guidance that had been part of our family for so long?

That conversation was when I decided to make it. By Numbers grew from there: readings and books made from your own birth details, with room to recognise yourself and return to them as life changes.

I’ve always wanted to share that guidance with others: the feeling of being understood, clearer about your direction and more confident in your own choices. That’s what I hope By Numbers can offer you.